Last Updated: February 12, 2026
This Privacy Policy describes how Magics Bot ("we," "us," "our," or "Magics Bot") collects, uses, stores, and protects information when you use our white-label RCS SMS reselling platform ("Platform" or "Service"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Account Information: When you create an account, we collect your name, email address, company name, business address, phone number, and payment information.
Profile and Branding Information: Your logo, brand colors, custom domain name, and other white-label customization data.
Reseller and User Information: Details about resellers and users you create within the Platform, including their names, email addresses, roles, and permissions.
Message Content: The content of RCS and SMS messages you send through the Platform, including text, images, videos, and other media.
Recipient Information: Phone numbers and other contact details of message recipients (end users).
Communications: Information you provide when you contact our support team or communicate with us.
Usage Data: Information about how you interact with the Platform, including features used, pages viewed, actions taken, and time spent on the Platform.
Device Information: IP address, browser type and version, device type, operating system, and unique device identifiers.
Log Data: Server logs containing information about Platform access, including date and time stamps, error logs, and system activity.
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and collect usage data.
API Usage Data: Information about API calls made to the Platform, including timestamps, endpoints accessed, and response codes.
Delivery Metrics: Message delivery status, delivery timestamps, carrier information, and delivery reports.
Engagement Data: Information about message opens, clicks, and interactions with RCS message elements (buttons, carousels, etc.).
We use the information we collect for the following purposes:
2.1 To Provide and Maintain the Service:
2.2 To Improve and Optimize the Platform:
2.3 To Communicate with You:
2.4 To Ensure Security and Compliance:
2.5 For Business Operations:
We do not sell your personal information. We may share your information in the following circumstances:
3.1 Service Providers: We share information with third-party service providers who perform services on our behalf, including:
3.2 With Your Resellers: Information may be shared with resellers you create within your account, based on the permissions and access levels you configure.
3.3 Legal Requirements: We may disclose information when required by law, including to:
3.4 Business Transfers: If Magics Bot is involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
3.5 With Your Consent: We may share information with third parties when you explicitly consent to such sharing.
3.6 Aggregated or Anonymized Data: We may share aggregated or anonymized data that cannot reasonably be used to identify you for research, marketing, or analytics purposes.
We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
4.1 Account Information: We retain account information for the duration of your active account and for a reasonable period after account closure to comply with legal obligations and resolve disputes.
4.2 Message Content and Logs: Message content and delivery logs are retained for up to 90 days for operational purposes, unless longer retention is required by law or regulatory requirements.
4.3 Billing Records: Financial and billing records are retained as required by applicable tax and accounting regulations, typically for a minimum of 7 years.
4.4 Usage and Analytics Data: Aggregated usage and analytics data may be retained indefinitely for business intelligence purposes.
4.5 Data Deletion: You may request deletion of your data by terminating your account. We will delete or anonymize your information within 30 days, except where retention is required by law.
We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:
While we strive to protect your information, no method of transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.
Magics Bot operates from India. If you access the Platform from outside India, your information may be transferred to, stored, and processed in India or other countries where our service providers operate.
We ensure that international data transfers are conducted in accordance with applicable data protection laws and that appropriate safeguards are in place to protect your information.
Depending on your location, you may have certain rights regarding your personal information:
7.1 Access and Portability: You have the right to request access to the personal information we hold about you and to receive a copy in a portable format.
7.2 Correction: You can update or correct your account information directly through the Platform or by contacting us.
7.3 Deletion: You may request deletion of your personal information, subject to legal and operational requirements. You can delete your account through the Platform settings.
7.4 Restriction and Objection: You may have the right to restrict or object to certain processing of your information.
7.5 Withdraw Consent: Where we process your information based on consent, you have the right to withdraw that consent at any time.
7.6 Cookie Management: You can control cookies through your browser settings. Note that disabling cookies may affect Platform functionality.
7.7 Marketing Communications: You can opt out of promotional communications by following the unsubscribe instructions in those messages or updating your account preferences.
We use cookies and similar tracking technologies to enhance your experience and collect information about Platform usage.
8.1 Types of Cookies We Use:
8.2 Third-Party Tracking: We may use third-party analytics services that use cookies and similar technologies to collect information about Platform usage.
8.3 Managing Cookies: Most browsers allow you to control cookies through their settings. You can block or delete cookies, but this may affect Platform functionality.
The Platform is not intended for use by children under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.
When you use the Platform to send messages to end users, you act as a data controller with respect to the recipient information and message content. You are responsible for:
Magics Bot acts as a data processor when handling recipient information on your behalf. You remain the data controller and are responsible for ensuring lawful processing of end user data.
The Platform may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to those third-party sites or services. We are not responsible for the privacy practices of third parties. We encourage you to review the privacy policies of any third-party services you access through the Platform.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:
Material changes will take effect 30 days after notification. Your continued use of the Platform after changes become effective constitutes acceptance of the updated Privacy Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
For organizations subject to GDPR or other data protection regulations, we have designated a Data Protection Officer (DPO) who oversees our data protection practices and serves as a point of contact for data protection inquiries.
If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR), including:
Our legal basis for processing your information includes: performance of our contract with you, compliance with legal obligations, your consent, and our legitimate business interests.
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:
We comply with applicable Indian data protection laws and regulations. Your information is processed in accordance with the Information Technology Act, 2000 and related rules.
The Platform does not currently respond to "Do Not Track" signals from browsers. We track user activity as described in this Privacy Policy. Third parties may collect information about your online activities over time and across different websites when you use the Platform.
By using Magics Bot.in, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.
